At South Main Iron, located in the heart of downtown Paris, Texas, our story began in April 2018 with a vision to create a positive atmosphere and deliver a legendary experience to the riding community. We take pride in being more than just a motorcycle and power sports dealership; we are a tight-knit family of enthusiasts who have honed our expertise through years of experience in the industry.
Our commitment to fostering a non-corporate environment sets us apart, allowing us to cultivate genuine connections with our customers and build lasting relationships. With the greatest team of individuals in the industry, we strive to exceed expectations and redefine what a true customer experience should be.
Embodying the values of community and camaraderie, we actively participate in local events and serve as a reliable outlet for organizations seeking support for their events and fundraising initiatives. We are dedicated to making a positive impact on the community that has embraced us.
Our mission is simple but powerful: to provide a legendary experience to every rider who crosses our path. Whether you're a seasoned rider or a passionate newcomer, we want the entire riding community to know that we are here for you, to support you, and to enrich your journey on two wheels.
At South Main Iron, we stand united, driven by our love for motorcycles and power sports, and committed to delivering the absolute best customer experience in the industry. We invite you to join us in this adventure, as we continue to be a staple in the riding community and a beacon of excellence in downtown Paris, Texas.
We look forward to seeing you! Servicing Paris, Texas and surrounding areas including Sulphur Springs, Greenville, Texarkana, Broken Bow, Hugo, Durant, Sherman, Bonham, Honey Grove, Blossom, Reno, Dallas, Frisco, Hochatown, Ok, Greenville, and Commerce.